About

Hello!

I’m a brand designer and strategist. I work directly with clients or within an agency team to help clarify and develop brand worlds.

I work across all stages of strategy and design, from start to finish (but can jump in wherever needed). My approach is always purpose driven and I look for clarity on why before what, as well as ensuring humility doesn’t get overrun by ego. 


Experience

In Sydney I worked within design studios using brand to address identity development, organisational change, stakeholder engagement and place-making opportunities. Creating the brand identity for Gold Coast’s first light rail system was a highlight, and something more personal I’m proud of is the creative partnership I developed with Global Sisters.

Having moved to London in late 2013, I've recently gone out on my own with a focus on strategic design direction. I've had fun collaborating with Doblin on innovation prototyping and joined the Goosebumps Branding team for a short stint as freelance Design Director. Prior to this, I was brought into Fahrenheit 212 as a brand specialist to deliver what they call ‘the magic’ for an energy innovation project.

 
 

Services

Brand architecture
Brand positioning
Naming
Customer experience
Workshop preparation
Content creation
Copywriting
Art direction
Identity design
Guideline creation
Identity implementation
Signage
Retail

 

Selected studios & clients

Ben & Jerry's
Citizen
Doblin
Energy Innovation Centre
Fahrenheit 212
Fairtrade International
Fivefootsix
Generation Alliance
Goosebumps
IDEO
Mamas & Papas
Re
Penrith City Council
Prophet
Warringah Council
UEFA
Vivid Sydney


Interests

When I’m not working, I’m embarrassingly thinking about work. I usually forget about it by Saturday morning after a flat white with my other half. I'm trying to improve my writing skills and have an Instagram account.

 

I'm looking for...

Individuals that are thoughtfully creative, positively challenging and genuine. I think they help to create outcomes with the same attributes.

Please get in touch at g.changloria@gmail.com to talk about new projects, collaborations, writing or other ideas.