About

Hello!

I’m a brand designer and strategist. I work directly with clients or within an agency team to help clarify and develop brand worlds.

I work across all stages of strategy and design, from start to finish (but can jump in wherever needed). My approach is always driven by an understanding of the why before getting into the what.


Experience

I've worked within design studios across Sydney and London, using a brand lens to address innovation opportunities, business development and organisational change.

In Sydney, creating the brand identity for Gold Coast’s first light rail system was a highlight, and something more personal I’m proud of is the creative partnership I developed with Global Sisters

While in London, I loved being a part of the Fivefootsix team. I later went out on my own with a focus on strategic design direction, and since then have collaborated with Fahrenheit 212 as a brand specialist to help launch a B2B energy proposition, worked as an independent consultant to help Mamas & Papas bring a new service to market and collaborated with Doblin UK (part of Deloitte) on innovation prototyping; later joining the team full-time as a Manager heading up the design team.

I'm currently back in Sydney as a Manager in Strategy & Innovation in Deloitte Australia.

 

 
 

Services

Branding –
Architecture
Positioning
Naming
Tone of voice
Art direction
Identity design
Guideline creation
Content creation
Key messaging
Copywriting

Experience design –
Proposition design
Customer experience
Design-led research
Stakeholder engagement
Capability building

 

Selected studios & clients

Ben & Jerry's
Citizen
Doblin
Energy Innovation Centre
Fahrenheit 212
Fairtrade International
Fivefootsix
Generation Alliance
Global Sisters
Goosebumps
IDEO
Mamas & Papas
Penrith City Council
Prophet
Ragged Edge
Re (M&C Saatchi)
UEFA
Vivid Sydney
Warringah Council


 

I'm looking for...

Individuals who are thoughtfully creative, positively challenging and genuine. I think they help to create outcomes with the same attributes.

Please get in touch at g.changloria@gmail.com to talk about new projects, collaborations, writing or other ideas.